On this episode of Turning Point, Obed Maurice shares his journey of starting a virtual accounting firm through to an exit and on to his latest venture. Obed realized that traditional accounting practices were often painful for both accountants and clients. He developed a prototype for cloud accounting, accounting automation, and CFO services. He emphasizes the importance of understanding entrepreneurs' vision and needs, focusing on foundational aspects such as cash flow and financial independence. Obed believes that viewing the business through the lens of cash and profitability is crucial for success.
From cash flow management to forecasting and scenario planning, see the impact of your decisions before you act.